On October 6, 2025, REALITES Senegal had the honor of welcoming the Senegalese League for the Fight Against Cancer (LISCA) to its offices as part of the international Pink October campaign.
Because breast cancer is now one of the most common cancers worldwide, we have made a commitment: to make a donation of one million CFA francs (1,000,000) to LISCA to support its efforts in raising awareness, promoting early screening, and providing support to patients.
Dressed in pink T-shirts—the universal symbol of this cause—our teams gathered at the REALITES Senegal offices to commemorate this milestone in our commitment to community service. The presentation of the check is not just a symbolic act; it is concrete evidence of a value that unites us: contributing, everywhere and at all times, to the smart and inclusive development of our regions.
Through this initiative, REALITES Senegal reaffirms its commitment to humanity and solidarity: Supporting LISCA means standing by mothers, daughters, sisters, and wives. Supporting LISCA means supporting everyone affected: women, but also men, who are equally impacted by breast cancer.
It also serves as a reminder that the fight against breast cancer concerns us all, and that prevention and screening can save lives.
During this Pink October, we want to send a message of hope to all women: you are not alone in this fight.
REALITES SENEGAL is committed to working alongside you.